Authentic, Honest Copy for Webpages and email marketing
Today, almost every question you have about how to write emails that convert readers into buyers has been answered. Gone are the days when you had to guess about what to write to convince your target audience that what you sell is perfectly suited to their needs. In fact, many copywriters today can, with just…
Business is simple. Get a customer. Make a proft. Repeat. So why complicate things? When you keep it simple like this, you can implement the perfect selling system. Listen, your number #1 focus should be generating quality leads, establishing your credibility, getting those leads onto a phone call, and converting the phone calls into sales….
The great direct marketing teacher and direct response copywriter, Dan Kennedy, once taught that to get results you must have impact AND repetition. And therein lies the issue with one-shot email blasts. They have very little impact, only being seen by a small percentage of your list. And they have no repetition – by their…
In the decades prior to 1853, buildings rarely reached more than seven stories tall. Why? Elevators were considered too dangerous — and NOT because people found them claustrophobic. The early users of lifts literally thought they’d fall to their death. And since nobody wanted to climb more than seven grueling flights of stairs when returning…
Q. Mike, I’m hearing a lot of talk about email marketing. For example, I’m told email marketing delivers $30 or more for every dollar spent. Is that true? Or just a bunch of hype from marketers and agencies trying to flog their products or services? –Brian A. Hey Brian, you’re right. There’s alotta crazy talk…
A few weeks ago I saw a TV program about a rather unusual Sydney plumber. At just 26 years of age his company was billing over $200,000 a week for plumbing jobs. By my calculations that’s over 10 million a year! That’s not the unusual part — although I’m sure it’ll capture the attention of any plumbers…
We live in the day of the con artist. It’s not the information age anymore. It’s the day of manipulators and scammers. Of hackers and rip-off artists. That’s why TV shows can thrive on stories about construction-scams, rouge mechanics and white collar crimes. They’ll NEVER run out of material because the world is full of…
Short answer: Yes Long answer: No Here’s what I mean: If you have an email list of 300 recent buyers, congratulations. You’ve got a hot list. You’ve got an email list of people who all share three important traits: 1) They trust you enough to give you money … 2) They all share a common…
I read an article today by Dr Greg Chapman over on the Australian Small Business blog. He wrote about the importance of addressing customer concerns, fears or objections in your advertising. If you’re NOT doing this in your marketing it could be creating a logjam in your sales pipeline. And we ALL know how painful…
Just occurred to me that a handful of my subscribers — possibly you included — don’t realise I don’t just write emails … but … I also help you through the technical side of getting those emails set up in your email account if necessary. And… I help you prevent your emails landing in spam…