5 steps to magnetically attract all the new clients you could ever want
Welcome to The 10-Minute Lead Magnet System – my simple system for outlining and creating highly attractive lead magnets in about 10 minutes.
If you’re reading this, you hopefully grasp the importance of having a lead generation system that automatically attracts prospective buyers into your world.
Without a good reason (namely your lead magnet) for your prospective buyers to give you their email address and other contact information, formally welcoming them into your universe, you’re going to have a hard time controlling the relationship and moving people toward a buying decision.
Yes, you can build relationships on social media, in chat groups, on forums and even have your desired clients read your blog posts or view your content.
But until you give them a reason to give you their email address, you have no ability to consistently show up in their inbox where you can establish your credibility and expose them to your offers, follow up after they view your content, and ultimately get the repetition of messaging and impact you need to convert contacts into clients.
With that said… let’s dive into my 10-Minute Lead Magnet System!
There are just 5 parts:
Step #1: Select a topic that solves an immediate problem for your ideal client
Step #2: Decide on an effective format for your lead magnet that A) is easy to create and B) offers value to your ideal client
Step #3: Create an outline of the steps needed to solve the problem or get your ideal client from point A to point B
Step #4: Use the What, Why, How format to explain the WHAT you’ve got for them, WHY they need it, and HOW to achieve it with your solution
Step #5: Define a clear call to action that moves your ideal prospect/candidate to the next logical step in your sales funnel or process.
Here’s how to complete each part in The 10-Minute Lead Magnet System:
Step #1: Select a topic that solves an immediate problem for your ideal client
Your topic is the single most important decision you make when crafting your lead magnet.
The topic, reduced to a compelling attention-getting headline, is the single factor that determines the success or failure of your lead magnet.
Great topic and title = a flood of leads
Poorly chosen topic and title = crickets
Why?
Because, just like books in a bookstore, the title of your lead magnet is what get’s people to say yes, NOT the content.
So, how do you determine topic and headline?
By addressing an urgent problem experienced by your target audience.
The problem needs to be real. It needs to be felt by the clients you want to attract.
The more urgent the problem the better.
You find these problems by listening to your target audience.
You can do this in a number of ways. For example:
- Take note of the frequently asked questions you get on sales calls
- Listen to your current clients
- Read the titles of the best selling books in your niche
- Look for popular blog posts or magazine articles in your industry
- Think about what’s holding your ideal client back
- Read forums and participate in online groups
Bottom line: you need to identify a problem they want to solve NOW and telegraph the fact that you have a solution to that problem in your headline
Step #2: Decide on an effective format for your lead magnet that A) is easy to create and B) offers value to your ideal client
Because the goal and purpose of this report is to show you how to create lead magnets in around 10 minutes… I’m now going to give you the simplest formats for your lead magnets.
The reason you want to choose a simple format is because when you first send your lead magnet out into the wild you don’t know how it will perform.
Will it hit a bull’s-eye with the hungry market you serve?
Will it fall on deaf ears?
Will it bring a small but profitable flow of new clients?
Will it fill your pipeline with so many ready-to-buy prospects that you can’t keep up with demand for your services?
The truth is, you don’t know until you create and distribute your lead magnet.
Therefore, you don’t want to spend a lot of time creating it. Not initially. Sure, if it hits the mark you may want to expand on it. Even turn it into a fully loaded 1-hour webinar or VSL.
But until you KNOW it’s a hit, keep it short, fast, and simple.
Once upon a time… when the Reader’s Digest magazine wanted to pick a headline for their latest issue… they ran ads in the paper with a list of article headlines. They asked readers to select the one title they wanted to read. Whichever title got the most requests became the headline for their new issue of the Magazine.
In this way, they found out what topics resonated with their readers BEFORE committing to publishing a magazine bearing the selected title.
You can have a similar attitude toward selecting titles and formats for your lead magnets.
Until and unless you know it’s a hit… keep it simple. That way you can quickly and easily create multiple lead magnets to see which ones get clients and which ones don’t. Make sense?
Great.
With that said, here are the simplest lead magnet formats you can use to get your lead magnet created in around 10 minutes:
- Free Report
- Mini-course
- Checklist
- Tutorial
- Cheat Sheet
- Template
- Short Video
- eBook using articles you’ve already written or interviews you’ve already conducted
- Issue of a newsletter you already published
- Information/user guide
Plus, you can create combination lead magnets. For example, the lead magnet you are reading here is a combination of written tutorial and a checklist.
I could turn this written lead magnet into a short video tutorial and offer it as free video training with a checklist and user guide.
Next…
Step #3: Create an outline of the steps needed to solve the problem or get your ideal client from point A to point B
The steps become the main body or deliverable inside your lead magnet.
This is as simple as asking yourself “Where are they now, where do they want to be, and what steps will get them from A to B?”
Here’s a simple graphical way to think about it:
You’ll use what you know about the “current state with the problem” to create your title and start your lead magnet.
You’ll use what you know about the “desired end state without the problem” in your call to action.
For example, if you write a report to middle-aged men showing them how to overcome procrastination so they can get more done and climb the ladder of success faster….
The current state with the problem is: Procrastination is robbing you of the future you desire.
The desired end state with the solution is: Effortlessly accomplish everything on your to-do list with time and energy left over to take on bigger and better projects.
The title therefore could be: “How to Overcome the 5 Triggers of Procrastination that Rob You of the Life You Want”
The call to action at the end of your lead magnet could be:
“If you enjoyed this report I have another special gift for you: It’s a 15-minute phone assessment with a member of my qualified team to help you identify the exact course of action you can take to end procrastination in the next 30 days. The assessment will help you uncover the precise steps you need to take to effortlessly accomplish everything on your to-do list with time and energy left over to take on bigger and better projects. It’s free to register. Just click the link below to select a time on our calendar.”
More on calls to action in step 5.
But first, to summarise step 3: you simply define the current state with the problem – point A. Define the desired end state with the solution – point B. And outline the steps to get from point A to point B.
Step #4: Use the What, Why, How format to explain WHAT you’ve got for them, WHY they need it, and HOW to achieve it with your solution
The “What, Why, How” formula is a powerful language pattern for explaining any idea clearly and succinctly. It delivers information to your readers or listeners in an order and manner that makes consumption, understanding, and acceptance of your ideas easy.
As an example, the report you are reading now follows the “What, Why, How” formula.
If you scroll back to the top you’ll see I began with my WHAT statement, reprinted here:
Welcome to The 10-Minute Lead Magnet System – my simple system for outlining and creating highly attractive lead magnets in about 10 minutes.
If you’re reading this, you hopefully grasp the importance of having a lead generation system that automatically attracts prospective buyers into your world.
In those two paragraphs I clearly state WHAT the report is about – a simple 10-minute system for creating lead magnets that automatically attract clients to you.
Next, I told you WHY having such a system is important:
Without a good reason (namely your lead magnet) for your prospective buyers to give you their email address and other contact information, formally welcoming them into your universe, you’re going to have a hard time controlling the relationship and moving people toward a buying decision.
Yes, you can build relationships on social media, in chat groups, on forums and even have your desired clients read your blog posts or view your content.
But until you give them a reason to give you their email address, you have no ability to consistently show up in their inbox where you can establish your credibility and expose them to your offers, follow up after they view your content, and ultimately get the repetition of messaging and impact you need to convert contacts into clients.
In those three paragraphs I clearly explained WHY it’s important to have a lead magnet – because without it you’ll have a hard time controlling the relationship with potential buyers, you’ll have no ability to consistently show up in their inbox with your offers so you can convert them to clients.
Finally, I told you there are just 5 parts – these 5 parts represent the HOW, which you are now reading. The HOW is your content or steps to get them from A to B.
Step #5: Define a clear call to action that moves your ideal prospect/candidate to the next logical step in your sales funnel or process.
This is possibly the easiest step of all. Simply answer the following question:
“What is the next logical step in your sales funnel/process you want the reader to take?”
Do you want them to book a call with you or your team? Do you want them to register for a live or on-demand webinar? Do you want them to read a sales page or watch a VSL and buy your product?
Whatever it is, ask them to do it in your lead magnet, typically at the end.
For example, going back to the procrastination example I gave you in step #3, if your lead magnet is about overcoming procrastination, ask them to watch a webinar that goes deeper on the subject, or book a call with a qualified professional – you or a member of your team.
Whatever the next logical step is, that’s your call to action.
BONUS Step #6: You may want to include a short bio about yourself either at the beginning or end of your lead magnet or as a sidebar inside your lead magnet if you are creating a report. The goal of the bio is to establish your credentials as they relate to the content of your lead magnet and ultimately to your offer.
So there you have it – the 5 steps in my 10-Minute Lead Magnet System – my simple system for outlining and creating highly attractive lead magnets in about 10 minutes.
If you would like help outlining or creating your own 10-minute lead magnets, so you can start attracting more qualified clients, hit the contact form and let me know. I charge $250 for a 1-hour Zoom session where we plan your next lead magnet.