What a Zombie movie screenwriter & director can teach you about reawakening your creativity & writing better emails

I know the quote above will rattle a few cages.

I for one am not in favour of blatant theft.

But …

We all draw inspiration from others.

And when you get inspired by the brilliant work you see around you your own creativity ignites… and often leads to your best work.

Take this email as an example …

While I’m not saying it’s my “best work” …

The idea of leading with a quote was sparked by the many articles and emails I’ve read lately that begin in this way.

And the idea to put the quote in italics came from an email from the digitally savvy Troy Broussard. Troy doesn’t just write great emails. He’s an intelligent business leader worth following.

Now, I’m not saying using a quote to start your email or blog post — or putting that quote in italics — is new. I’ve done it many times in my emails and for clients when the approach fits.

But I am saying this …

When you’re stuck for ideas … or feel your creativity is not flowing as it should be …

Step back. Then …

Do as Jim Jarmusch says … and find inspiration in the creativity all around you.

If you want inspiration to write better emails …  hit me up on my contact page and let’s chat.

Or subscribe to my 2-3 times a week email newsletter below:

I’ll send you fresh ideas to improve your email marketing.

– Mike Low

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