Have you been sin binned? How to stop your emails landing in spam folder hell

Just occurred to me that a handful of my subscribers — possibly you included — don’t realise I don’t just write emails … but …

I also help you through the technical side of getting those emails set up in your email account if necessary.


I help you prevent your emails landing in spam folder hell!

As an example of this … today I set up (in mailchimp) a 5-email welcome series that I wrote for a client last week.

I didn’t just set it up … I created signature files for the client’s emails …

I also set up the timing for the automatic emails to go out — 

In this case we’re sending automated emails immediately after someone subscribes, then 3 hours, 24 hours, 48 hours later, and final 6 days after the first email goes out.

I won’t go into all the reasons for the timing of these emails. But suffice to say …

There’s method to my madness.

There’s ALWAYS method to my madness.

And, as one final step for this client, I set up email domain authentication to get his emails to land in the subscriber’s inbox instead of …

The dreaded spam folder.

Have you set up email domain authentication for your email address?

If not, you may be landing in the spam folder more often than you think.

And that’s not good. Because the fastest way to die a slow email death is to send all your emails to your subscribers spam folder.

And get this:

Some email services such as gmail send your emails to the spam folder automatically when you use an ESP like MailChimp or GetResponse or Active Campaign. And this WON’T change, no matter how compliant your email message, until you verify or authenticate your email domain.

It’s not enough to ask subscribers to whitelist your emails.

And it’s not enough to send emails that are spam compliant in every other respect.


Because these email services want to protect their own reputation. To do that they don’t want their uses receiving spam. So they block anything that could potentially be spam — starting with mass email from services like MailChimp .

Think of it like this.

If you’re a teenager holding a wild party while your parents are away, the last thing you want to do is tip your parents off that a party is going down.

So what do you do?

You do everything you can to convince your parents you’re having a sedate weekend at home. You tell them you’re probably going to hit the books all weekend and maybe watch a movie if you have time.

You DO NOT tell them you’re having the neighbours with a bad reputation for starting out-of-control house parties over for a few drinks.

This would drive your parents nuts.

And they’d be so on edge they’d either invite your uncle Ted over to keep an eye on you … or cancel their plans for the weekend so they can stay home to watch you themselves.

Basically you’ve been sin binned

If you don’t want that, you need to show your parents they can trust you.

In the same way, email readers like gmail, yahoo, outlook and so on want to know they can trust you before they allow you to have free reign over which of their customers you send emails to.

To gain these company’s trust you need to authenticate your email domain.

Make sense?

(Here’s how to set up email domain authentication if you use mailchimp)  

Just take my word for it.

Anyway, if you want automated emails written for your welcome series…

Or your abandoned cart series …

Or your product upsell series …

Or whatever …

And you also need help with the technical side of setting all this up ….

I can help.

Just reply to this email, tell me what you want (even if you don’t know what’s possible) and let’s chat.

Oh, and I also do broadcasts emails if you need those.

Hit my services tab at the top of the page to find out more …

Or subscribe to my email newsletter and I’ll tell you all the ways I can help, along with 2-3 helpful tips each week to improve your results with email marketing.

Subscribing is free, and you can do it here:

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