The easy email writing formula

I’m reading a couple of books right now. Actually three.

One on meditation and spirituality.

One on writing.

And one on standing out in the crowd.

The one on writing is “Hypnotic Writing” by Joe Vitale.

I bought and read this book several years ago.

I started reading it for the second time yesterday. And already it’s putting a smile on my face.

It’s a simple book.

Each chapter is like a short letter to a friend …

… and covers one topic.

Each topic — or chapter — connects to the other topics and chapters.

But not in a way that requires you to read the chapters in order.

You can pick up the book, turn to any chapter, and start reading.

Even skipping around uncovers useful ideas to improve your persuasive writing.

It’s not a deep book.

You could read it in a single sitting.

Each chapter is not only written in a simple way but expresses a simple idea.

Here’s the lesson:

Those simple ideas are motivating me to write.

Finding motivation is the first part of the easy writing formula.

Writing is instantly easier when your mind is filled with a motivating force to write something.

For example, while sitting on the couch today I read something in Joe’s book that caused my mind to drift back in time to a moment 6 months ago when my goal was to write 2,000 words a day.

While remembering this I thought …

Why not open my email and start typing. Type until I’ve written 1,000 words or more. Then go over what I wrote and delete everything I don’t like. keep what I do like. And use that for the content of my email or article or whatever I’m writing.

So that’s what I’m doing here in this email. (This article was originally written as an email to my list.)

Steven King said something similar to this idea of writing and deleting in his book: On Writing.

He said (and I paraphrase) —

“You should write your story then remove anything that is not the story. What’s left is your story.”

Here’s something else I like that Joe Vitale said in the book I’m reading:

“When you write, don’t try to write like someone else. Write the way YOU write. When you do this your personality will come through. And certain people will relate to you because of your personality.”

That’s another great lesson. And the second step on the easy writing formula – be yourself.

I like this advice because it takes the pressure off trying to write like someone else.

It’s hard enough to write. Why make it harder for yourself by trying to write like someone else?

That’s good advice.

And one more thing:

An Australian copywriter Daniel T, recently said in two separate podcasts that the key to writing good emails is:

“Write interesting stories. With a lesson or takeaway for the reader. Followed by a call to action.”

When you combine all these ideas together —

1) write when you feel motivated to write,

2) write simply, in your own voice,

3) write the story then delete everything that’s not the story,

4) include a simple lesson for the reader followed by a call to action

— you have a formula for success.

A formula that makes writing emails easy.

If after reading the above …

… you still don’t believe you can write your own emails (or don’t want to) …

contact me and I’ll write them for you.

In the meantime, subscribe below for 2-3 tips each week to improve your email marketing:

– Mike Low

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