To the many introverts who wrote in asking about my secrets to writing emails (so they can avoid selling in person)…

The number one lesson or secret is this:

You don’t have to be a perfect writer… but… you DO need to consider yourself a writer.

I know, I know, you can get AI programs like Chat GPTLQR or whatever to do a lot of the heavy lifting on the writing side for you…

But hark unto me… writing is thinking on paper (or on the computer screen) so don’t rely on AI alone.

In fact, if I were coaching you and we were working one-on-one… and the purpose of our time together was to help you sell more products or services with email… I would force — yes, FORCE! — you to spend the time in my coaching program writing from your own thoughts and NOT using AI at all.

This does NOT mean you have to write with pen and paper, even though it would be a good idea to pull out a legal pad and pen and scribble down your thoughts from time to time, especially if your desire is to become a truly outstanding writer.

However, you do not need to become a truly outstanding writer to write emails that make the cash register or online shopping card “ring”.

But you do need to consider yourself, at the very least, a part-time writer or a reasonably competent writer.

There is no way around this for reasons I’ll explain later.

But for now, just know this:

If you aren’t willing (or don’t want) to invest time to improve your writing skills (assuming you’re not already competent in this area) you should not take on the role of writing emails for your company… and.. you should instead hire someone to do it for you.

For more insights on writing emails that get or keep clients, you can join my email list here.

One of the cool things about working from home is…

You can get up from your desk or workstation anytime you like and take a walk.

For anyone with ADHD you know how important this is.

Being tied to a desk, under the watchful eye of a manager, or being “on the clock” is sheer drudgery (the abattoir of the human soul, as I once “herd” it described).

Nothing constrains your creative powers more than getting forced into the 9-5 routine.

Although I will say, I was fortunate enough during my corporate career to have managers and bosses that noticed I had a different, out-of-the-box, way of looking at things… and… so… they granted me some slack, giving me a little more freedom to do things “my way” than was granted the other robots (I mean employees), much to the chagrin of my fellow workers who noticed I was getting special “privileges”, perhaps a story for another day.

Anyway, there’s a lady down the street from me who literally yells at her kid every day.

Today I overheard her say “You’re 2 now so you should know better!” These words were screamed while scolding the child over goodness knows what. She also has a dog that needs some training because, like most dogs that live in the suburbs, this dog has anxiety and barks like a dork every time you accidently sneak up on it.

But you probably wouldn’t notice these goings-on in your neighborhood if you work at an office all day.

So there’s that.

To other news:

I’m writing a book about persuasion for introverts.

I don’t have a title yet, but I’ll let you know what the title is after the book is half written.

Now, you might be asking, “There’s already a bunch of sales books out there for introverts, do we really need another one?”

Listen. This isn’t going to be a sales book. At least, not in the typical sense. This is a book about how to use the written word to do your selling for you.

Not theory.

It’ll be a book of practical steps you can take to sell your creations (ideas, products, or services) that are well within the reach of every introvert on the planet, even if you’re so introverted you can’t even stand hanging out with family photographs.

So stay posted for more news about that.

And if you have questions about online persuasion you can send your questions to me via email. If your question is good and the answer is even better I’ll include it in the book and give you credit for the question.

Best way to send your question is to join my email list here

Peace.

Mike Low

If it’s your job to write marketing emails…

I know 2 things about you:

1) there are days when you struggle to come up with ideas to write about. And…

2) when you have something to write about, you’re often unsure how to express it.

If that sounds like you…

There’s a simple solution.

Stop writing emails.

Seriously though, there is a way to get a never-ending flow of email ideas for your business.

And no, you don’t need to resort to using AI.

And you don’t need to read dozens of books about email marketing.

In fact, you can learn almost everything you need to know about writing great emails (and have a good laugh at the same time) by…

Watching comedy!

But not just any comedy.

I’m talking about watching a comedian who hosted a top-rated TV show from the late 1960s until the mid-1980s.

Unfortunately, the comedian is no longer with us.

He passed away in 2005 aged 68.

But his humor and wit live on… on youtube… where you can catch the reruns.

Here’s one to get you started:

I might explain some of the lessons tomorrow.

The great direct marketing teacher and direct response copywriter, Dan Kennedy, once taught that to get results you must have impact AND repetition.

And therein lies the issue with one-shot email blasts.

They have very little impact, only being seen by a small percentage of your list.

And they have no repetition – by their very nature a one-shot email blast has no repetition built into it.

A campaign, on the other hand, consists of multiple copy pieces. From the multiple emails based on the same topic to the landing page that is unique to the campaign and the retargeting emails and ads on Facebook and Google.

A campaign has repetition. A campaign — if done right — has impact.

For these reasons alone you should always think in terms of campaigns.

And yet I’m on dozens of email lists whose owners talk about a different topic every time they send an email — never capitalizing fully, or going deep enough, on any one topic to have the impact and get the response they desire.

A quick fix:

Every time you write an email, ask yourself:

“What else could I say about this?”

“What unanswered questions does this email raise?”

“What commonly held beliefs do my readers hold about this topic?”

And so on.

Questions like these will produce ideas for subsequent emails on the same topic.

Next, instead of jumping from topic to topic, spend a week or two writing only about that one topic.

Then spend another week or two on your next topic.

After 6 months of doing this you will have covered 12 topics in greater depth than most of your competitors…

…and the people on your email list will see you as an expert on the topics you write about.

After 6 months… review the topics that struck the deepest cord (and made the most sales). Repeat those topics in the next 6 months.

Drop the topics that didn’t sell any product.

It’s a simple shift in thinking.

And can make a huge difference to your results.