Our email open rates almost doubled – here’s why
I once advised a client to resend (with a different subject line) emails to people who don’t open an email within 48 hours of receiving…
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Man removes own intestine (and other time-saving hacks your parents never taught you)
In 1961, during an expedition to the Antarctic, 27-year-old Russian surgeon Leonid Rogozov fell ill with appendicitis. He needed an operation. And – as the…
Why email open rates don’t matter
Campaign Monitor released a (shall I say) “startling” – report titled: “Email Benchmarks (2020): By Day and Industry”. And it’s absolutely … umm … riveting?…
Are you committing this ghastly crime against your wallet?
Someone from the “I need a copywriter squad” contacted me recently via my google profile to ask if I write copy for websites, like product…
The Case Against Weekly Emails
I awoke this morning to find this question in my inbox – my response will follow: Q. I only email my list when I have…
The un-stupid way to get your emails opened
A subscriber recently wrote to ask: Hi Michael, I read most of your emails. You seem to have a knack for getting my attention each…
How to get your subscribers to open (and read) your emails
(Lessons from the magazine stand.) It’s frustrating. You spend hours thinking about and writing a brilliant email newsletter to your subscribers and only 10% open…
3 Free email pitch templates you can send to your list without upsetting anyone (you might even make a few sales)
One of the biggest fears my clients face when writing emails to their list is the fear of saying the wrong thing. “What if I…
Recommended: Newsletter Ninja by Tammi Labreque
Newsletter NinjaTammi Labreque Tammi is entertaining to say the least. I picked up her book because it’s highly regarded within book author circles. Many credit…
Why you should send more emails to your list
Sending an email newsletter is the most efficient way to stay in touch with the people who buy from you or want to know more…