For many years now I’ve been a fan of an author in the marketing space. I bought and meticulously studied over a dozen of his books. But there was one particular book I passed over time and time again. There was just something that turned me off. So I never pulled the trigger and made […]
I can help you get more sales from your Facebook ads If you run Facebook ads… and want lower lead costs… increased lead flow… and more sales… my Facebook ad writing service can help. In a nut shell, I write the text for your Facebook ads… and I can write the text (or script) for […]
I have a strange habit… Every day I read what’s in my inbox… looking for lessons I can use to make my emails stronger… Here are the 7 lessons I learned from reading emails on the 4th of this month: Can you introduce news that concerns the reader? Does your subject line have an element […]
I grew up on a farm. In a Christian family. So segmenting or separating sheep from goats and wheat from chaff was an easy concept for me to understand. So when I began working with a small creative training company back in the late 2000’s the first thing I did was set up an entry […]
If you have to write marketing emails you’ve probably sat at your computer at some point wondering what the right balance is between useful content and promotional emails. And it’s a fair thing to wonder. Thousands follow Gary V’s “Jab, Jab, Jab, Right Hook” methodology which advocates sending at least 3 “information only” emails to […]
In 1961, during an expedition to the Antarctic, 27-year-old Russian surgeon Leonid Rogozov fell ill with appendicitis. He needed an operation. And – as the only doctor on the team – he soon realised he’d have to use the scalpel on himself. As you can imagine, it was no easy choice. Rogozov knew his appendix […]
Campaign Monitor released a (shall I say) “startling” – report titled: “Email Benchmarks (2020): By Day and Industry”. And it’s absolutely … umm … riveting? I mean, you should be on the edge of your seat right now reading this. In it they declare: Australian open rates remain strong at 18.7% Click-through rates rise to […]
Someone from the “I need a copywriter squad” contacted me recently via my google profile to ask if I write copy for websites, like product descriptions and landing pages to generate leads? And if so, why don’t I mention this on my website or on my google profile? The answer is simple: Yes, I do […]
I awoke this morning to find this question in my inbox – my response will follow: Q. I only email my list when I have something important to say – which is usually once a month. But I see my competitors emailing more often, like weekly or a couple times a week. Won’t people unsubscribe […]
A subscriber recently wrote to ask: Hi Michael, I read most of your emails. You seem to have a knack for getting my attention each time your emails land in my inbox. Here’s my question: How do I get more subscribers reading MY emails? – Jeremy ME: Hi Jeremy, that’s a great question, one I […]