For many months now I’ve deliberated over the idea of possibly abandoning (like a dog getting rid of the runt in her litter) the Email Service Provider (ESP) I’ve been using to send emails. If you’re not sure what an ESP is, it’s a platform like Mailchimp, Constant Contact, Klaviyo or Hubspot that you use to […]
I can help you get more sales from your Facebook ads If you run Facebook ads… and want lower lead costs… increased lead flow… and more sales… my Facebook ad writing service can help. In a nut shell, I write the text for your Facebook ads… and I can write the text (or script) for […]
To the many introverts who wrote in asking about my secrets to writing emails (so they can avoid selling in person)… The number one lesson or secret is this: You don’t have to be a perfect writer… but… you DO need to consider yourself a writer to write great emails that sell. I know, I […]
One of the cool things about working from home is… You can get up from your desk or workstation anytime you like and take a walk. For anyone with ADHD you know how important this is. Being tied to a desk, under the watchful eye of a manager, or being “on the clock” is sheer […]
I have a strange habit… Every day I read what’s in my inbox… looking for lessons I can use to make my emails stronger… Here are the 7 lessons I learned from reading emails on the 4th of this month: Can you introduce news that concerns the reader? Does your subject line have an element […]
If it’s your job to write marketing emails… I know 2 things about you: 1) there are days when you struggle to come up with ideas to write about. And… 2) when you have something to write about, you’re often unsure how to express it. If that sounds like you… There’s a simple solution. Stop […]
The great direct marketing teacher and direct response copywriter, Dan Kennedy, once taught that to get results you must have impact AND repetition. And therein lies the issue with one-shot email blasts. They have very little impact, only being seen by a small percentage of your list. And they have no repetition – by their […]
Q. Mike, I’m hearing a lot of talk about email marketing. For example, I’m told email marketing delivers $30 or more for every dollar spent. Is that true? Or just a bunch of hype from marketers and agencies trying to flog their products or services? –Brian A. Hey Brian, you’re right. There’s alotta crazy talk […]
A few weeks ago I saw a TV program about a rather unusual Sydney plumber. At just 26 years of age his company was billing over $200,000 a week for plumbing jobs. By my calculations that’s over 10 million a year! That’s not the unusual part — although I’m sure it’ll capture the attention of any plumbers […]
We live in the day of the con artist. It’s not the information age anymore. It’s the day of manipulators and scammers. Of hackers and rip-off artists. That’s why TV shows can thrive on stories about construction-scams, rouge mechanics and white collar crimes. They’ll NEVER run out of material because the world is full of […]