Have you been sin binned? How to stop your emails landing in spam folder hell
Just occurred to me that a handful of my subscribers — possibly you included — don’t realise I don’t just write emails … but ……
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When to segment your email list and when not to
I grew up on a farm. In a Christian family. So segmenting or separating sheep from goats and wheat from chaff was an easy concept…
What’s better — sending valuable content to your email list … or a barrage of product promotions?
If you have to write marketing emails you’ve probably sat at your computer at some point wondering what the right balance is between useful content…
The 2 Most Important Words In Marketing
There are thousands of important words (or phrases) in marketing like list building, targeting, demographics, psycho-graphics, offers, PPC, content marketing, credibility, emotion, needs, wants, desires…