In the decades prior to 1853, buildings rarely reached more than seven stories tall. Why? Elevators were considered too dangerous — and NOT because people…
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Q. Mike, I’m hearing a lot of talk about email marketing. For example, I’m told email marketing delivers $30 or more for every dollar spent….
A few weeks ago I saw a TV program about a rather unusual Sydney plumber. At just 26 years of age his company was billing over…
We live in the day of the con artist. It’s not the information age anymore. It’s the day of manipulators and scammers. Of hackers and…
Short answer: Yes Long answer: No Here’s what I mean: If you have an email list of 300 recent buyers, congratulations. You’ve got a hot…
I read an article today by Dr Greg Chapman over on the Australian Small Business blog. He wrote about the importance of addressing customer concerns,…
Just occurred to me that a handful of my subscribers — possibly you included — don’t realise I don’t just write emails … but ……
I grew up on a farm. In a Christian family. So segmenting or separating sheep from goats and wheat from chaff was an easy concept…
If you have to write marketing emails you’ve probably sat at your computer at some point wondering what the right balance is between useful content…
There are thousands of important words (or phrases) in marketing like list building, targeting, demographics, psycho-graphics, offers, PPC, content marketing, credibility, emotion, needs, wants, desires…