Why you should ALWAYS think in terms of email campaigns and NOT email blasts
The great direct marketing teacher and direct response copywriter, Dan Kennedy, once taught that to get results you must have impact AND repetition. And therein…
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How an unusual demonstration at the NY Crystal Palace in 1853 can trigger a flood of new sales for you today
In the decades prior to 1853, buildings rarely reached more than seven stories tall. Why? Elevators were considered too dangerous — and NOT because people…
The 12 word sentence that improves your email marketing return on investment
Q. Mike, I’m hearing a lot of talk about email marketing. For example, I’m told email marketing delivers $30 or more for every dollar spent….
Rise of the transparent entrepreneur [part-2]
A few weeks ago I saw a TV program about a rather unusual Sydney plumber. At just 26 years of age his company was billing over…
Rise of the transparent entrepreneur [part-1]
We live in the day of the con artist. It’s not the information age anymore. It’s the day of manipulators and scammers. Of hackers and…
Does email list size matter?
Short answer: Yes Long answer: No Here’s what I mean: If you have an email list of 300 recent buyers, congratulations. You’ve got a hot…
Is this the reason you’re not making the sales you deserve?
I read an article today by Dr Greg Chapman over on the Australian Small Business blog. He wrote about the importance of addressing customer concerns,…
Have you been sin binned? How to stop your emails landing in spam folder hell
Just occurred to me that a handful of my subscribers — possibly you included — don’t realise I don’t just write emails … but ……
When to segment your email list and when not to
I grew up on a farm. In a Christian family. So segmenting or separating sheep from goats and wheat from chaff was an easy concept…
What’s better — sending valuable content to your email list … or a barrage of product promotions?
If you have to write marketing emails you’ve probably sat at your computer at some point wondering what the right balance is between useful content…