A new approach to hiring a copywriter that could get you a higher return on every dollar you invest in digital marketing this year
“I was always reluctant to hire copywriters… until I was presented with this new approach which I feel is fairer for all concerned”
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Dear Reader,
If you would like to have more consistent advertising success…
And higher returns on every dollar you invest in your marketing funnels…
This message could transform your business as soon as next week.
Here’s why:
Most sales funnels are put together from swipe files… or rushed over the line in a last-minute attempt to beat a launch deadline…
And then… a ton of money is spent sending traffic… without ever properly testing all the different revenue-generating opportunities your sales funnel can offer you.
As a result, sales come in… or they don’t… and the funnel is never tested or optimised completely.
This is a big mistake.
Because the chance of hitting a winner right out of the gate is pretty slim – about 4 in 10 according to test results in multiple industries.
However, a simple headline change… or change to the opening sentence or paragraph… or a reordering of the content in your funnel can have a huge, dramatic, and immediate impact on sales.
And that’s why the very best marketers in every niche are prolific testers.
They test promises, headlines, and presentation formats… because they know a change in any one of these can outperform the other by a factor of 20:1.
They test free offers with tripwires against front-end paid offers with upsell, down sell, cross-sell, and so on.
Actually, the things you can test are as varied as your imagination… and finding the right combination can make you wealthy – fast.
That’s why you DO NOT want to hire a copywriter who writes a single sales letter or funnel without committing to the testing process.
“But,” you say “that sounds expensive!“
And it would be… if you hired a copywriter in the normal way.
You know, hand over a bunch of money, typically 50% of the project fee upfront…
Followed by the remaining 50% when the copy is written (BEFORE the campaign is tested).
But that’s old school.
There’s a new and far more effective way to think about hiring a copywriter.
A way that gives you a much better shot at hitting a winner.
A much more predictable way to achieve the elusive promise of “one-funnel-away“.
Hi, my name is Michael Low.
I’m an Australian copywriter.
In addition to working with clients in Australia, Canada, and the USA…
Several years ago I studied with AWAI and even won 3 competitions there. One for writing a sales letter spec assignment, and 2 more for Google Adwords competitions.
I currently write for business improvement companies, the coaching and consulting industry, as well as general small businesses selling services, ideas, or products to other businesses or direct to consumers.
In my career to date, sales pages and sales funnels written by me have sold many millions of dollars worth of products and services.
I specialize in sales funnels.
And I approach every marketing campaign I create as a test.
I don’t do one-off copy projects.
Yes, I write the 4 most common types of direct response advertising copy you need to grow your business on the internet today…
These include:
- Sales pages to promote your products, services, or events…
- Sales funnels (or book funnels) to drive revenue on front-end or back-end promotions…
- VSLs or webinars to convert new leads into qualified appointments or buyers from your next launch, JV, or affiliate promotion…
- And emails… to maximize sales for your launch or evergreen campaigns…
But I don’t simply write the copy.
I partner with you to create a winning campaign that can take your sales to the stratosphere.
And because I partner with you (I’ll explain how this works in a moment) my fees are tied to your results.
This means I go a lot deeper than simply “funnel hacking” your competitors… or writing from swipe files.
You see, a lot of copywriters simply make stuff up.
This means you end up with copy that doesn’t reflect the truly unique and different things about your business and your products or services.
And that means you just sound like everyone else – no point of differentiation.
All that changes when you work with a copywriter in a way that mirrors a partnership – a bit like having a copywriter on staff.
With this new model, you get a copywriter who cares about the actual results and success of your company and NOT just about getting his fee or royalty for sales generated.
If you’d like to know more about this new model for hiring a copywriter…
And you need a copywriting project written right now…
I’ll buy you 2 free consulting sessions with me to explain the new model… and… figure out the best way to move forward with your project so you can start getting more clients and increase profits sooner.
I know of no other copywriter or marketing consultant who will buy you two 35-minute consulting sessions to work on your marketing problems BEFORE you even consider becoming a client.
>> Click here to send me an email requesting your two free sessions.
But first… here’s why I’m doing this:
Choosing the right copywriter can have a HUGE impact on your bottom line, not to mention your brand value and the relationship you build with your past, current, and future clients.
That’s why I don’t want this to be a rushed decision for you.
You need to find the right copywriter for your business.
And that typically means exploring multiple options…
Here are 5 things to think about before you hire a copywriter…
1. Make sure the copywriter you hire is capable of writing the type of copy you need.
2. Make sure they can capture your voice.
3. Make sure they can meet your deadlines.
4. Make sure they understand your market, your products and services, and the people you are writing to.
5. Make sure you can communicate with them clearly and effectively because good copywriting requires a collaborative approach between the writer and the business/product owner.
6. And finally, make sure they are committed to your business and the success of your project(s) and… that their commitment is reflected in their compensation model
And that’s why I’m willing to buy you 2 free consulting sessions with me to figure out the best way to move forward with your project BEFORE you consider hiring me to work with you on your marketing funnels.
The goal of these sessions is to identify a marketing breakthrough for your business that can bring you immediate profits… before we enter a consulting or copywriting relationship.
In Session ONE we’ll talk about this unique payment model and map out your current marketing and sales funnel, exploring options for fast growth.
In Session TWO we’ll identify specific projects with the highest and fastest profit potential.
You’ll decide to either move forward alone on these projects or to engage my help.
If You Think We Might Be A Good Fit To Work Together On A Marketing Project Simply Click The Link Below And Allow Me To Buy You Two 35-Minute Consulting Sessions At My Expense…
>> Click here to send me an email requesting your two free sessions.
How to get started:
STEP #1: Click the link below to email me your name and contact information, plus tell me a little about your situation…
STEP#2: Wait while I reach out via email to schedule a time to chat on Zoom
Remember: you get two free conference calls – not one.
This is to make sure you’ve got plenty of time (and all the information you need) to make sure we are a good fit to work together for maximum results.
>> Click here to send me an email requesting your two free sessions.
My fees for copywriting and marketing services and consulting…
The exact fee will depend on your project, however as a price guide…
For NEW sales pages, lead funnels, sales funnels, book funnels, and webinars/VSLs you need to budget $2,800 to $15,400 and 30-60 days turnaround time.
To RE-write an existing sales page, lead funnel, sales funnel, book funnel, or webinars/VSLs you need to budget $1,540 to $9,800 and about 21 days from start to completion.
For email campaigns or one-off email promotions, you need to budget anywhere from $150 per email… to $2,580 for a series of emails in a campaign. Turnaround time for emails is anywhere from a day for a single email to 2 weeks for a complete package of “welcome”, “return-to-cart”, and “launch sequence” emails.
For ongoing daily or weekly emails, you need a budget of $1,800 to $5,400 as a monthly retainer fee (depending on the frequency of emails) with no locked-in contract – just pay for what you need, one month in advance.
Fees for consulting services range from $250 an hour to $12,400 for 12 months of coaching and accountability to work on multiple offers and marketing assets.
HOWEVER, before we decide on the scope of the project or settle on an agreeable fee arrangement, I want to buy you two 35-minute consulting sessions (Value: over $250.00) with me to uncover windfall profit opportunities and discuss your project in detail.
How to get started:
STEP #1: Click the link below to email me your name and contact information, plus tell me a little about your situation…
STEP#2: Wait while I reach out via email to schedule a time to chat on Zoom
Remember: you get two free conference calls – not one.
This is to make sure you’ve got plenty of time (and all the information you need) to make sure we are a good fit to work together for maximum results.
>> Click here to send me an email requesting your two free sessions.