Hey, I’m Michael Low.
If you have an email list …
… I can make you more money by writing (or helping you write) highly targeted, persuasive emails to your subscribers.
Check out the email writing services I offer here
You can also jump on my email list for the latest DIY tips to increase sales with email:
How it all started …
Way back before the internet I got interested in direct mail.
I was fascinated by the idea that you could send a simple letter to a list of prospects and have them send you money.
I tried a couple different direct mail projects. Some worked. Some didn’t.
But what they all had in common was the written word, sent in a letter to persuade people to take some kind of action.
When the internet took off I started working for clients, writing online letters for them.
It was fun.
I loved the reactions from clients when they sent traffic to the letters I wrote and sales started flowing in.
Around 2008 I noticed a subtle change on the internet…
Before 2008 the primary method of sending traffic to a website was via discussion boards, forums, banner ads and google.
But after 2008 relationship marketing via social media was starting to take off.
I saw that email was going to play a prominent role in driving traffic to offers on the internet.
It was around this time that I remembered an interview tape I listened to back in 1999 with the American economist Paul Zane Pilzer. In it he said:
(Paraphrased) the future belongs not to the large corporations with huge staff and product range. But to the people with the relationship to the market.
So from 2008 I started focusing on email strategies as the primary method of building those relationship.
Since then, I’ve written emails for dozens of small and large businesses ….
… and I’ve seen the often dramatic transformation email marketing has on sales and the bond these businesses forged with their customers and clients.
That’s why I truly believe there’s no better way to reach and serve the people who want your help than with email marketing.
Consider these facts:
Email is personal.
Communicating with your subscribers on a personal level is what makes email so effective.
When a person subscribes to your email list they are rolling out the red carpet, inviting you into their world.
Email is versatile.
Not only can you have frequent interaction with your customers and subscribers … but …
… you can deliver messages that are tailored specifically to their needs.
Tailored message get a higher response … and that means more sales for you.
Email allows you to segment and personalize your messages so subscribers feel you’re addressing them personally.
You can base this on purchase history, past email interactions, engagement levels, and so on.
Other channels, like social media, don’t afford you the same ability.
Email is profitable.
According to the Direct Marketing Association (DMA) email repays a higher ROI than other channels with as much as $38 return for every $1 invested – try getting that from any other investment.
Email is easy to track and measure results.
So you know exactly what your subscribers respond to, what turns them off, what turns them on …. and what gets them opening their wallets in real time.
So you see …
There really is a fortune hidden in your email list
But to access that fortune you’ve got to understand how to communicate effectively with your subscribers.
That’s where I come in.
I offer a number of email writing services – to help you say the right things to the right people at the right time.
And I design and implement effective email newsletter strategies – so you can put more promotions in your customer’s inboxes more often, without looking like a spammer …while building deeper relationships with your subscribers.
If this sounds like what you’re looking for, hit the “services” tab at the top of the page, select the service you’re interested in, and get in touch.
You can also jump on my email list. I send 2 to 3 emails a week, each designed to improve the results of your email marketing efforts.
You can subscribe here: