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how to use advertising to solve problems

At the Macworld expo in 1999, Steve Jobs gave a great example of using advertising to solve problems. He said: Well, I gotta tell you – we don’t do it because it goes down well or not. We have a problem, and our problem was that people had forgotten what Apple stands for. As a […]

What the banks really think about your mortgage rate increase

To other news, interest rate hikes are working out pretty well for the banks… According to news.com.au: On Wednesday, the nation’s largest bank announced its largest ever cash profit of $10.2 billion in 2022-23, with the 6 per cent increase driven by expanding profit margins after soaring interest rates pushed the bank to hike variable […]

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