A subscriber recently wrote to ask:
Hi Michael, I read most of your emails. You seem to have a knack for getting my attention each time your emails land in my inbox. Here’s my question: How do I get more subscribers reading MY emails?
ME: Hi Jeremy, that’s a great question, one I hear a lot.
To answer your question, you don’t need to look far —
The magazine industry spends millions of dollars producing, publishing, and distributing every single issue they release to the market. Do you think a company spending that kind of money knows a thing or two about getting people to open and read their magazines?
They might be dumb, but they’re not stupid.
The truth is, they spend millions each year on headline writers who write those irresistible headlines on the cover of each issue. The headlines on the cover of a magazine – like the subject line on the top of your emails – are the key to getting your emails read.
So go learn from the magazine industry. I can give you a few (actually three) clues to get you started in an article I wrote recently titled 3 ways to get your subscribers to open and read your emails. But for the full scoop, you should hire me to work with you on your emails. I can’t promise your subscribers will read EVERY email you send after you hire me. But your strike rate of emails sent to emails read WILL increase.
And sales will follow.
Reply to this email if you want to chat about getting me to write YOUR emails.
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