In 1961, during an expedition to the Antarctic, 27-year-old Russian surgeon Leonid Rogozov fell ill with appendicitis.
He needed an operation.
And – as the only doctor on the team – he soon realised he’d have to use the scalpel on himself.
As you can imagine, it was no easy choice.
Rogozov knew his appendix could burst at any moment.
And, if it did …
… he would probably die.
So, faced with life or death he did something most sane human beings would NEVER do …
He cut open his abdomen and took out his intestines.
Then, while bleeding heavily, and growing weaker by the second, he looked at his infected appendix.
He later commented: “With horror I notice the dark stain at its base. That means just a day longer and it would have burst...”
So, left with no choice, he chopped it out.
Then neatly tucked his intestines back in.
After nearly two hours of self-surgery he completed the operation, down to the final stitch.
And continued his mission in the Antarctic.
Now, you might be wondering “What’s all this got to do with writing emails to my list?”
Actually, a LOT.
You see, I consult with a number of clients who write some of their own emails.
And, almost all of them says the same thing:
“Writing emails is like pulling teeth.”
They spend hours hunched over the keyboard … struggling to find the right words … and … when they’re done … they’ve got almost nothing to show for it.
So I ask them: “If you needed an operation, would you perform surgery on yourself, or go to a qualified professional – someone who’s spent years learning, practicing and honing their craft?”
The answer’s always the same:
“I’d go to a professional!”
You see, you CAN struggle to write your own emails …
You CAN battle it out with the keyboard to come up with the right words …
You CAN spend hours writing instead of focusing on your core money-making skills …
If Leonid Rogozov wasn’t stranded in the Antarctic he certainly wouldn’t have performed his own surgery.
So unless you’re dead broke … and have no other option … don’t write your own emails.
And speaking of NOT writing your own emails …
I’m accepting 2 new clients over the next 3 weeks. If you want to be one of them … I’ll write your first email FREE.
But only subscribers to my twice-weekly email marketing newsletter qualify.