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Our email open rates almost doubled – here’s why

I once advised a client to resend (with a different subject line) emails to people who don’t open an email within 48 hours of receiving it.

At first he hesitated.

And I wasn’t sure why.

So I asked him:

“Why the hesitation when most email sending programs have a link you can press for this exact situation?”

He said:

“What if people go back and read the first email later and realise I sent the same email twice?”

To which I responded:

“Great, it means they’re reading your emails. And reading the same email twice increases the chances they’ll buy the product.”

I knew he wasn’t convinced. So I said:

“Look, just do a test okay. For this week only, resend emails to people who don’t open them, changing only the subject line, and measure the response. Next week, don’t do it. See which works better.”

So he did.

And you know what happened?

Nothing dramatic.

But he did make a couple of extra sales from the second email he sent with the new subject line.

And he learned a valuable lesson:

With no more than a change to the subject line, resending an email can as much as DOUBLE the number of people on your list who see, read, and buy from your emails.

This one lesson by itself has the power to add a significant number of sales to my client’s business this year. Especially when he resends his most profitable emails.

And yet, it’s not the only way to increase the number of people reading your emails.

For more you’ll have to add your email address to my email newsletter list below.

I send 2-3 emails a week – each with tips to increase your response from email marketing.

Your email address is safe with me – safer than a flight on a boeing 747. And you can disembark anytime.

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This entry was posted in Email Newsletter on August 11, 2020 by Michael.

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Michael Low is an Australian copywriter. He writes emails and sales pages that convert readers into buyers. He specialises in direct response advertising methods -- which means his sales pages and emails don't just talk to the reader about your product or service, but actaully convinces them to buy without being pushy.
If you have a list size of 10,000 names or more you should get in touch so Michael can increase your online sales starting as soon as today.
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