Every day I read what’s in my inbox… looking for lessons I can use to make my emails stronger…

Here are the 7 lessons I learned from reading emails on the 4th of this month:

1. Can you introduce news that concerns the reader?
2. Does your subject line have an element of curiosity – if not, chuck it out.
3. Promise news or useful information or both.
4. Your idea must be fresh, or feel fresh.
5. Never let the reader think: “I’ve seen this before” because she’ll immediately think, “I don’t need to read this”. 
6. When we read we look for relevance. If at any point the reader thinks your message is NOT relevant or they think they know what you’re going to say next, or they know the thing you’re teasing about, they won’t read and they won’t click through.
7. Create curiosity loops or knowledge gaps. We read to discover information we need or want to know.

I have a document filled with hundreds of lessons like this.