Hey, I’m Michael Low.
I’m an independent writer and copywriter.
Before you even consider engaging me for any of my writing related services… you should jump on my email list to get a feel for how my writing can increase your sales:
You can subscribe here:
My specialty is using the written word to turn email subscribers into customers and repeat buyers of your products or services.
(You can read all about how I got started in this strange and wonderful corner of the writing world down below if you choose.)
But more importantly:
If you have an email list…
I can make you more money by writing (or helping you write) highly targeted, persuasive emails to your subscriber list.
If you use sales pages or products description pages (or do webinars or use VSLs) to sell your products or services… I can help you turn more visitors into buyers.
To discover how I can help you increase your sale just scroll back to the top of the page, enter your email address in the box provided, and press the blue button. Technology will take care of the rest.
How it all started …
Way back before the internet I got interested in direct mail.
I was fascinated by the idea that you could send a simple letter to a list of prospects or past clients and they would send you money.
I tried a couple different direct mail projects. Some worked. Some didn’t.
But what they all had in common was the written word, sent in a letter to persuade people to take some kind of action.
When the internet took off I started working for clients, writing online letters for them.
It was fun.
I loved the reactions from clients when they sent traffic to the letters I wrote and sales started flowing in.
Around 2008 I noticed a subtle change on the internet…
Before 2008 the primary method of sending traffic to a website was via discussion boards, forums, banner ads and google.
But after 2008 relationship marketing via social media starting to take off.
I saw email would play a prominent and vital role in driving traffic to offers on the internet.
It was around this time that I remembered an interview tape I listened to back in 1999 with the American economist Paul Zane Pilzer. In it he said:
(Paraphrased) the future belongs not to the large corporations with huge staff and product range. But to the people with the relationship to the market.
So from 2008 I started focusing on email strategies as the primary method of building those relationships.
Since then, I’ve written emails and sales messages for dozens of small and large companies….
… and I’ve seen the often dramatic transformation email marketing in combination with sales pages (or VSLs, webinars etc.) has on sales and the bond these businesses forge with their customers and clients.
That’s why I truly believe there’s no better way to reach the people you want to serve and help than with email marketing.
Consider these facts:
Email is personal.
Communicating with your subscribers on a personal level is what makes email so effective.
When a person subscribes to your email list they are rolling out the red carpet, inviting you into their world.
Email is versatile.
Not only can you have frequent interaction with your customers and subscribers … but …
… you can deliver messages that are tailored specifically to their needs.
Tailored message get a higher response … and that means more sales for you.
Email allows you to segment and personalize your messages so subscribers feel you’re addressing them personally.
You can base this on purchase history, past email interactions, engagement levels, and so on.
Other channels, like social media, don’t afford you the same ability.
Email is profitable.
According to the Direct Marketing Association (DMA) email repays a higher ROI than other channels with as much as $38 return for every $1 invested – try getting that from any other investment.
Email is easy to track and measure results.
So you know exactly what your subscribers respond to, what turns them off, what turns them on …. and what gets them opening their wallets in real time.
So you see …
There really is a fortune hidden in your email list
But to access that fortune you’ve got to understand how to communicate effectively with your subscribers.
That’s where I come in.
I offer a number of email writing services – to help you say the right things to the right people at the right time.
And I design and implement effective email newsletter strategies – so you can put more promotions in your customer’s inboxes more often, without looking like a spammer …while building deeper relationships with your subscribers.
But these services are ONLY available to people on my email list who have been exposed to my thinking and email ways.
If this sounds like what you’re looking for, grab a spot on my emails list.
You can join the list by scrolling back up to the top of this page and enter your email address into the box above the blue button.