Short answer: Yes Long answer: No Here’s what I mean: If you have an email list of 300 recent buyers, congratulations. You’ve got a hot list. You’ve got an email list of people who all share three important traits: 1) They trust you enough to give you money … 2) They all share a common […]
I grew up on a farm. In a Christian family. So segmenting or separating sheep from goats and wheat from chaff was an easy concept for me to understand. So when I began working with a small creative training company back in the late 2000’s the first thing I did was set up an entry […]
If you have to write marketing emails you’ve probably sat at your computer at some point wondering what the right balance is between useful content and promotional emails. And it’s a fair thing to wonder. Thousands follow Gary V’s “Jab, Jab, Jab, Right Hook” methodology which advocates sending at least 3 “information only” emails to […]
There are thousands of important words (or phrases) in marketing like list building, targeting, demographics, psycho-graphics, offers, PPC, content marketing, credibility, emotion, needs, wants, desires and so on. The list is practically endless and could fill 100 books. But there are two words that help you understand more about marketing (and how to do it) […]