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Why email open rates don’t matter

Campaign Monitor released a (shall I say) “startling” – report titled: “Email Benchmarks (2020): By Day and Industry”. And it’s absolutely … umm … riveting? I mean, you should be on the edge of your seat right now reading this. In it they declare: Australian open rates remain strong at 18.7% Click-through rates rise to […]

Are you committing this ghastly crime against your wallet?

Someone from the “I need a copywriter squad” contacted me recently via my google profile to ask if I write copy for websites, like product descriptions and landing pages to generate leads? And if so, why don’t I mention this on my website or on my google profile? The answer is simple: Yes, I do […]

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