In 1961, during an expedition to the Antarctic, 27-year-old Russian surgeon Leonid Rogozov fell ill with appendicitis. He needed an operation. And – as the only doctor on the team – he soon realised he’d have to use the scalpel on himself. As you can imagine, it was no easy choice. Rogozov knew his appendix […]
Campaign Monitor released a (shall I say) “startling” – report titled: “Email Benchmarks (2020): By Day and Industry”. And it’s absolutely … umm … riveting? I mean, you should be on the edge of your seat right now reading this. In it they declare: Australian open rates remain strong at 18.7% Click-through rates rise to […]
Someone from the “I need a copywriter squad” contacted me recently via my google profile to ask if I write copy for websites, like product descriptions and landing pages to generate leads? And if so, why don’t I mention this on my website or on my google profile? The answer is simple: Yes, I do […]
I awoke this morning to find this question in my inbox – my response will follow: Q. I only email my list when I have something important to say – which is usually once a month. But I see my competitors emailing more often, like weekly or a couple times a week. Won’t people unsubscribe […]
A subscriber recently wrote to ask: Hi Michael, I read most of your emails. You seem to have a knack for getting my attention each time your emails land in my inbox. Here’s my question: How do I get more subscribers reading MY emails? – Jeremy ME: Hi Jeremy, that’s a great question, one I […]