The great direct marketing teacher and direct response copywriter, Dan Kennedy, once taught that to get results you must have impact AND repetition. And therein lies the issue with one-shot email blasts. They have very little impact, only being seen by a small percentage of your list. And they have no repetition – by their […]
Author: Michael Low
The 12 words that increase email ROI
Q. Mike, I’m hearing a lot of talk about email marketing. For example, I’m told email marketing delivers $30 or more for every dollar spent. Is that true? Or just a bunch of hype from marketers and agencies trying to flog their products or services? –Brian A. Hey Brian, you’re right. There’s alotta crazy talk […]
Rise of the transparent entrepreneur [part-2]
A few weeks ago I saw a TV program about a rather unusual Sydney plumber. At just 26 years of age his company was billing over $200,000 a week for plumbing jobs. By my calculations that’s over 10 million a year! That’s not the unusual part — although I’m sure it’ll capture the attention of any plumbers […]
Rise of the transparent entrepreneur [part-1]
We live in the day of the con artist. It’s not the information age anymore. It’s the day of manipulators and scammers. Of hackers and rip-off artists. That’s why TV shows can thrive on stories about construction-scams, rouge mechanics and white collar crimes. They’ll NEVER run out of material because the world is full of […]
Does email list size matter?
Short answer: Yes Long answer: No Here’s what I mean: If you have an email list of 300 recent buyers, congratulations. You’ve got a hot list. You’ve got an email list of people who all share three important traits: 1) They trust you enough to give you money … 2) They all share a common […]
When to segment your email list and when not to
I grew up on a farm. In a Christian family. So segmenting or separating sheep from goats and wheat from chaff was an easy concept for me to understand. So when I began working with a small creative training company back in the late 2000’s the first thing I did was set up an entry […]
What’s better — sending valuable content to your email list … or a barrage of product promotions?
If you have to write marketing emails you’ve probably sat at your computer at some point wondering what the right balance is between useful content and promotional emails. And it’s a fair thing to wonder. Thousands follow Gary V’s “Jab, Jab, Jab, Right Hook” methodology which advocates sending at least 3 “information only” emails to […]
Our email open rates almost doubled – here’s why
I once advised a client to resend (with a different subject line) emails to people who don’t open an email within 48 hours of receiving it. At first he hesitated. And I wasn’t sure why. So I asked him: “Why the hesitation when most email sending programs have a link you can press for this […]