The great direct marketing teacher and direct response copywriter, Dan Kennedy, once taught that to get results you must have impact AND repetition. And therein lies the issue with one-shot email blasts. They have very little impact, only being seen by a small percentage of your list. And they have no repetition – by their […]
Q. Mike, I’m hearing a lot of talk about email marketing. For example, I’m told email marketing delivers $30 or more for every dollar spent. Is that true? Or just a bunch of hype from marketers and agencies trying to flog their products or services? –Brian A. Hey Brian, you’re right. There’s alotta crazy talk […]
A few weeks ago I saw a TV program about a rather unusual Sydney plumber. At just 26 years of age his company was billing over $200,000 a week for plumbing jobs. By my calculations that’s over 10 million a year! That’s not the unusual part — although I’m sure it’ll capture the attention of any plumbers […]
We live in the day of the con artist. It’s not the information age anymore. It’s the day of manipulators and scammers. Of hackers and rip-off artists. That’s why TV shows can thrive on stories about construction-scams, rouge mechanics and white collar crimes. They’ll NEVER run out of material because the world is full of […]
Short answer: Yes Long answer: No Here’s what I mean: If you have an email list of 300 recent buyers, congratulations. You’ve got a hot list. You’ve got an email list of people who all share three important traits: 1) They trust you enough to give you money … 2) They all share a common […]
I grew up on a farm. In a Christian family. So segmenting or separating sheep from goats and wheat from chaff was an easy concept for me to understand. So when I began working with a small creative training company back in the late 2000’s the first thing I did was set up an entry […]
If you have to write marketing emails you’ve probably sat at your computer at some point wondering what the right balance is between useful content and promotional emails. And it’s a fair thing to wonder. Thousands follow Gary V’s “Jab, Jab, Jab, Right Hook” methodology which advocates sending at least 3 “information only” emails to […]
I once advised a client to resend (with a different subject line) emails to people who don’t open an email within 48 hours of receiving it. At first he hesitated. And I wasn’t sure why. So I asked him: “Why the hesitation when most email sending programs have a link you can press for this […]
In 1961, during an expedition to the Antarctic, 27-year-old Russian surgeon Leonid Rogozov fell ill with appendicitis. He needed an operation. And – as the only doctor on the team – he soon realised he’d have to use the scalpel on himself. As you can imagine, it was no easy choice. Rogozov knew his appendix […]
Campaign Monitor released a (shall I say) “startling” – report titled: “Email Benchmarks (2020): By Day and Industry”. And it’s absolutely … umm … riveting? I mean, you should be on the edge of your seat right now reading this. In it they declare: Australian open rates remain strong at 18.7% Click-through rates rise to […]