Someone from the “I need a copywriter squad” contacted me recently via my google profile to ask if I write copy for websites, like product descriptions and landing pages to generate leads? And if so, why don’t I mention this on my website or on my google profile? The answer is simple: Yes, I do […]
I awoke this morning to find this question in my inbox – my response will follow: Q. I only email my list when I have something important to say – which is usually once a month. But I see my competitors emailing more often, like weekly or a couple times a week. Won’t people unsubscribe […]
A subscriber recently wrote to ask: Hi Michael, I read most of your emails. You seem to have a knack for getting my attention each time your emails land in my inbox. Here’s my question: How do I get more subscribers reading MY emails? – Jeremy ME: Hi Jeremy, that’s a great question, one I […]
(Lessons from the magazine stand.) It’s frustrating. You spend hours thinking about and writing a brilliant email newsletter to your subscribers and only 10% open your emails. Even less read them. And only a small handful buy the products or services you’re promoting. What gives? And how can you get more people reading on a […]
One of the biggest fears my clients face when writing emails to their list is the fear of saying the wrong thing. “What if I upset someone and they unsubscribe?” And I get it. I truly do. The good news is, when you understand why people subscribe to your email newsletter, the fear goes away, […]
Newsletter NinjaTammi Labreque Tammi is entertaining to say the least. I picked up her book because it’s highly regarded within book author circles. Many credit this book (and the workshop Tammi teaches on the same topic) as the key to their book publishing success and the launch pad that rocketed their self-publishing career to new […]
Sending an email newsletter is the most efficient way to stay in touch with the people who buy from you or want to know more about what you do. An email newsletter is also a great way to sell more of your products or services to prospects, past customers or the people they know. (People […]
Do you have a fear of writing? Or a sense of self-consciousness about what you write? Do you write like a person with a stutter, constantly worried about how your message sounds? Are you feeling self-conscious about what you’re writing because you don’t have a lot of writing experience? Do you feel like a fraud […]
As the old saying goes: “He who communicates the most has the most influence”. I don’t know who to attribute that quote to. I first heard it in church of all places. And I know the speaker didn’t originate the quote because she said she was quoting someone else. But that was a long time […]
There are thousands of important words (or phrases) in marketing like list building, targeting, demographics, psycho-graphics, offers, PPC, content marketing, credibility, emotion, needs, wants, desires and so on. The list is practically endless and could fill 100 books. But there are two words that help you understand more about marketing (and how to do it) […]